Tucson Real Estate Blogs » Tucson Real Estate

Tucson Real Estate & Golf Properties

Douglas Trudeau , Assoc. Broker
Prudential Foothills Real Estate
64 N. Harrison Road, Suite 160
Tucson , AZ 85748
Mobile: 520-954-2209
Contact Me

Tucson Real Estate - Home Selling 105

The next step for selling your home is getting your home on the market for buyers to see. This article is being prepared with a Full Service REALTOR® in mind. Who you select as the full service REALTOR® depends on what you value. Keeping in mind that selling a home should be approached as a business transaction rather than an emotional attachment. If you’re selling in Tucson, give me a call.

Listening In 7 Characteristics Your Realtor Needs I explain what every home seller should look for in their REALTOR®. I may lose a few listings by being truthful and honest with home sellers. Better to disappoint early, than six month down the road wondering why your home has not sold. That’s okay, because, the clients I work with are serious about selling their homes.They appreciate the sincerity,

honesty and the courage it takes to explain the market as it truly is and not what we wish it to be. This is the area where a good and confident REALTOR® will choose to work with a seller or walk away. It’s not a matter of being arrogant, it’s a matter of confidence. Years ago, when I first started in real estate, I would list nearly anybodies home at whatever price they insisted because I needed listings. Today, I have more confidence, have a reputation to maintain (that other REALTORS® recognize as not routinely over pricing…that prices are reasonable), and have a solid handle on the market. Today I stay away from listings that are over priced Market Rejected Expirations just waiting to happen.

When interviewing a REALTOR® ask yourself, “Am I hearing the truth, or is this person telling me what I want to hear just to get their name in front of my house?” If you suspect the later red flags with flares should be going up all over the place. If your REALTOR® cannot be honest and open from the beginning, what would change as time passes? If a REALTOR® cannot sell himself or herself, what makes you think they can sell your home? Experience is important, but, it is not everything. There are a lot of rising stars out there who can compete with the most REALTORS® who have been around for decades. There are some old time REALTORS® who refuse to make changes to meet today’s demands. The ideal combination is experience, enthusiasm, flexibility, commitment, honesty, integrity, communication, and availability.

Consider the following:

How reputable is the company?
How well recognized is the company?
How reputable is your REALTOR®?
Does this REALTOR® have the enthusiasm I need to sell my home?
Does this REALTOR® have the knowledge or experience I need?
Does this REALTOR® have the integrity and honesty I need?
Am I getting the boss or a team member?
How available will this REALTOR® be to me?
Is what I am being promised too good to be true?

Marketing is a key factor to selling a home. Two things that I will never forget from clients and builders. First, if there are no pictures, buyers won’t be back. Second, REALTORS® are better to market to than buyers because they will bring more buyers. The key is to get as much attention as possible to your home in the first 30 days. Once those days are gone, they are gone forever. With the right marketing, your home will get the most attention. Keeping in mind that no level marketing will help if a home is over priced.

IMG_0879_5_6_7_8 IMG_0374_0_1_2_3

Depending on who you talk to 70%-80% of all home buyers will look at your home on the Internet first. Look on the Internet at the competition. Do the homes with better pictures look more attractive to you? Sample of bad and good pictures above. Do the homes with a better verbal description make you wonder what they look like in person. I like to ask sellers what attracted them to their home. Most likely most of the things that attracted you to the home will attract potential buyers. Commenting about those features in the description of the home can make a difference. Good pictures are not good enough in today’s market. Great pictures with exceptional verbiage will get buyers to the front door.
Marketing only to buyers is restrictive. Your REALTOR® can only touch so many buyers. Marketing only to REALTORS® has similar effect. Marketing to both REALTORS® and buyers will lead to a larger pool of potential buyers. I like to contact numerous REALTORS® who have sold in the geographical area of a home. They may have more buyers looking for that area and are already familiar with what the area has to offer. Marketing to REALTORS® who have listed and sold in the area is equally important. Many times they pick up buyers who like the area, but, for one reason or another didn’t like the home they had listed.
Many buyers drive around the neighborhood looking for a home. Having good quality flyers with the address helps them to remember your home. I have received numerous calls from buyers who couldn’t remember the address because there was no flyer to take with them.
Open houses have pros and cons. Depending on the area, sometimes you get a lot of traffic. Some areas are a waste of time. Homes have sold off of open houses, just don’t expect too much. For the most part open houses are more beneficial to the REALTOR®. However, don’t discount them totally. Open houses during the first 30 days draws more attention to your home. Wait too long, and the moment is lost.
Direct mailing to neighbors and your REALTORS® sphere of influence adds to the potential pool of buyers.
Magazines are a good source for homes that have been on the market for a while. Know that most real estate magazines take 30 to 60 days to publish your home in their magazine depending on schedules and how your listing date fits into that schedule. Many times buyer call about homes that have already been sold. This is a good back up source should your home not sell in the first 30 to 60 days. Don’t expect too much too soon from magazines. Magazines are long term for a tough market. If your home is priced correctly it should have sold before the magazine hits the street.

Doug Trudeau New Getting your home in front of as many buyers as possible in a short amount of time is important. Look at from a Buyer’s perspective and the chances of selling your home quickly for a higher price is much better. Remember, Good Location + Good Appearance + Reasonable Pricing + Right Marketing = SOLD. Change anything in the formula and the chances of selling your home quickly for a good price is drastically reduced and many times eliminated. Next will be what to do once your home is on the market.

More reading:

This entry was posted on Monday, July 23rd, 2007 at 11:34 am and is filed under Tucson Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tucson Real Estate Blogs & Golf

Submit Email For Feed

Really Simple Syndicate

Tucson Real Estate - Home Selling 105

Leave a Reply

Categories

Archives

Favorites

Tucson Golf

Blogroll